Reflective ‘Cats Eyes’ were an initiative by Cycle Action Tauranga, NZ Police, and the Tauranga Joint Road Safety Committee. This proactive group came to Jury Design with an idea; to produce a reflective sticker that looked like a cat’s eye. Specifically, a sticker that could be stuck on cycle helmets for increased visibility from the side.
The result is the design you see opposite — later endorsed by BikeWise NZ who helped to oversee the supply and distribution of over 150,000 pairs of Cats Eyes to schools throughout New Zealand. Aside from the safety benefits, I have also been told they act as a great magpie deterrent!
